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Revenue engine and RevOps

HubSpot RevOps for leadership teams who can't trust their numbers.

I find where your revenue engine is stalling, agree with you on what good looks like, and build the fix myself. Forecasting, pipeline, attribution, activity, reporting, integrations and commissions, inside the HubSpot you already pay for.

PIPELINE HEALTHIs the forecast real?DiscoveryQualifiedProposalCommit41open deals with no next step12close dates already in the past

Three feeds, one report. Pipeline, attribution and activity are what every leadership dashboard runs on. If one is off, so is the number.

What I hear on first calls

If these sound familiar, your revenue engine needs work.

I work with leadership teams who struggle with accurate forecasting, have been disappointed by outside help, and are tired of chasing their team on lead and deal statuses.

In their own words.

Said by real leaders on real first calls.

Frustrated by a forecast that's really a guess.

Nothing we have helps with forecasting.

And every board meeting starts with a number nobody can defend.

Disappointed by outside help that didn't stick.

Our current agency is less than stellar.

You paid for a setup, and you're still waiting on results.

Tired of chasing the team for updates.

Few next steps, tons of aging conversations.

So you chase reps for status instead of reading it in HubSpot.

What I fix

Eight parts of the engine, one person on all of them.

12345678 Every spoke, same hands.

Most revenue problems show up in the forecast but start somewhere else. A stage nobody defined. A lead source nobody captured. A call nobody logged. A sync that broke. I work on the whole wheel, so the fix in one place doesn't break another.

  1. 01

    Forecasting and pipeline

    A forecast your gut agrees with.

    • Stages with real exit criteria
    • Weighted pipeline and close-rate math done right
    • Close dates and amounts that mean something
  2. 02

    Reporting leadership reads

    One version of the number.

    • CFO and executive dashboards
    • Views for stalled, single-threaded and no-next-step deals
    • Board reporting pulled from HubSpot, not rebuilt by hand
  3. 03

    Marketing to sales attribution

    Credit both teams agree on.

    • Original source captured on every contact and deal
    • Events, referrals and other offline sources tracked too
    • Won revenue by source, not just lead counts
  4. 04

    Sales activity tracking

    Logging that doesn't depend on the rep.

    • Email, calls and meetings logged automatically
    • Required fields only where a decision needs them
    • Activity views that coach, not police
  5. 05

    Lead routing and scoring

    Routing that gets the right rep on it fast.

    • Scoring with decay so old interest fades
    • Routing rules and owner alerts
    • Prospecting lists your team actually works
  6. 06

    Integrations and syncs

    Native first. Custom when native falls short.

    • Native and marketplace apps mapped right
    • Custom code and API connections when they can't do the job
    • Syncs monitored so breaks get caught
  7. 07

    Splits, commissions and revenue allocation

    From a simple split to complex allocation.

    • Deal splits, from basic to complex
    • Commissions calculated where the deal lives
    • Revenue allocated across companies and teams
  8. 08

    Cleanup and adoption

    A portal people trust and use.

    • Duplicates, lead source and owner cleanup
    • Workflows that fire the way you think they do
    • Training videos and simple SOPs

What evaluations find

The number behind the number.

Every engagement starts with an evaluation. These came from recent ones, shared with client names removed.

559 of 2,398

Not confirmed deliverable

contacts couldn't be confirmed deliverable. Now every send filters to verified addresses first.

IT services company

11 of 136

Deals with a next step

open deals had a next activity scheduled. The forecast was built on hope.

Events company, first week

16% vs 38%

Every decided deal16%
Deals that passed qualification38%

close rate on every decided deal compared with deals that passed qualification. Most losses never qualified.

Multi-brand foodservice group

47,904 records

of commission history moved into HubSpot. Answering a cancellation question became a 30-second lookup.

HVAC equipment distributor

How it works

From first call to a forecast you trust.

  1. 1

    Free intro call

    Walk me through what's happening behind the scenes. You'll leave with a straight answer, even if it's that you don't need me.

  2. 2

    Evaluate

    A fixed-fee assessment of your portal, process and data. Findings in plain English, ranked by what they cost you.

  3. 3

    Build

    I build the fixes myself, on the HubSpot tier you already pay for. Most fixes are configuration, not new tools.

  4. 4

    Keep it running

    Monthly support if you want it, so the engine stays tuned as your team and process change.

In their words

Leaders who stopped arguing with their numbers.

“…we’ve rolled out a suite of critical dashboards that move us from ‘tracking’ to ‘predicting’.”
John P.
Senior Director of Revenue Operations, TriState HVAC
“Rather than assume anything about how we'd built things, he made sure to ask for clarity with a simple "was this intentional?" and talked it through with us instead of guessing.”
Ryan T.
Sales Development Manager, Hempfield Technology
“Our organization needed help with an existing HubSpot instance and Jonathan was able to successfully take over the HubSpot Admin responsibilities and help us with all of our needs.”
Michael M.
Director of Revenue Operations, inquirED

Questions leaders ask

HubSpot RevOps questions, answered.

Ask me anything on the call, too.

Jonathan Snavely

Jonathan Snavely
Answers from the person who does the work.

Book a free intro call

Your HubSpot

Do we need HubSpot Enterprise?

Usually not. Most of the forecasting, reporting and routing fixes I find run on the Professional tier you already own. I'll tell you if a feature you need truly requires Enterprise.

Should we downgrade before our renewal?

Maybe. I look at what your team actually uses, seat by seat and hub by hub, and tell you what you can drop before the renewal date.

Can HubSpot show which marketing channels drive revenue?

Yes, if the source is captured from the first touch and carried onto the deal. Most portals I see track source on contacts but not on deals, and miss offline sources like events and referrals. Fix that, and you can report won revenue by source instead of arguing about lead counts.

How do we get reps to log activity in HubSpot?

Mostly by making it so they don't have to. Email and calendar sync, call logging and sequences capture most activity on their own. Then I keep required fields to the few a manager actually uses, so the CRM sees the work without slowing the rep down.

What if HubSpot's native integration doesn't do what we need?

I start with what's native or in the HubSpot marketplace, because it's cheaper to own. When that falls short, I build it with custom workflow code, API connections and webhooks that move only the data you need. Either way, I map which system owns each field first, so the sync doesn't overwrite good data.

Working together

Do you have a standard forecasting dashboard?

I start from one I've built many times, then fit it to your stages, exit criteria and close-rate math. A dashboard nobody trusts is just another dashboard taking up space.

Can you take over from our current agency?

Yes. I start with an evaluation of what's been built, keep what works, and fix the rest myself. No handoff to a junior team.

How is RevOps work priced?

The intro call is free. Assessments are a fixed fee. Builds are scoped to your portal after the assessment, and ongoing support is monthly. I don't sell hours.

Who will actually do the work?

Me. I'm the evaluator, the strategist and the builder, so the person who finds the problem is the person who fixes it.

Let's get your revenue engine running.

Thirty minutes. Walk me through your forecast, your pipeline and what isn't syncing. You'll leave with a straight answer.

Book a free intro call

Just one question? Book a $150 strategy hour