Cocoa Avenue and Chocolate Avenue street signs at a brick corner building in Hershey, Pennsylvania, at golden hour

Independent HubSpot consultant

I fix revenue engines for companies running HubSpot.

Evaluator, strategist, and builder in one. No handoffs.

Book a free intro call Or book a $150 strategy hour
Top 2%of HubSpot users (HubGrader)
2015On HubSpot since the Sidekick days
85HubSpot portals worked inside
GoldHubSpot Solutions Partner

Sound familiar?

I work with leadership teams who are done guessing.

  1. Your forecast and your gut keep disagreeing.
  2. Outside help came, billed, and left.
  3. You're still chasing your team for lead and deal statuses.

Which road brought you here?

Why are you here?

Most people find me for one of two reasons. Pick the one that sounds like you.

We just bought HubSpot We can't trust our numbers
HubSpot implementation

We just bought HubSpot

  • The setup never got finished
  • The team still lives in spreadsheets
  • You're paying for hubs nobody opens
  • You're switching from another CRM

For founders and operators at small and mid-size companies. Implementation and onboarding from $3,000.

See how implementation works →
Revenue engine and RevOps

We can't trust our numbers

  • Board reporting takes a week to pull together
  • Every report starts an argument about whose number is right
  • Nobody can explain why the forecast missed
  • Leads sit for days before anyone calls

For CEOs, CFOs and leadership teams already running on HubSpot. Scoped to your portal.

See how I fix revenue engines →

How I work

Let's get your revenue engine running.

Agencies hand you from a salesperson to a project manager to someone who has never seen your portal. With me, the person who diagnoses the problem is the person who fixes it.

See what's broken

Evaluate

I audit the portal, the process and the people using it. You get a straight answer on what's broken and what it's costing you.

  • Pipeline and deal stage audit
  • Data quality and duplicates
  • Workflows actually firing
  • Integrations and syncs that quietly broke
PORTAL AUDIT What's actually broken Deal stages with no exit criteria Duplicate contacts and companies Workflows firing as designed Reports leadership trusts

Agree on what good looks like

Strategize

Pipeline stages, forecast rules, lead routing, and the reports leadership will actually read. Written down before anything gets built.

  • Forecast and pipeline rules
  • Lead scoring and routing
  • The dashboard your board reads
FORECAST VS. CLOSED One number everyone reads AprMayJunJulAugSep ForecastClosed

Built by the person you hired

Build

I build it myself. Workflows, integrations, dashboards, and custom code when standard tools fall short. Nobody you haven't met touches your portal. Every decision goes in a design doc that's yours to keep.

  • Workflows, sequences and lead routing
  • Integrations and custom code
  • A design doc you keep
  • Training your team to use it
LEAD ROUTING WORKFLOW New lead from form Score and enrich Good fit → rep Not ready → nurture Task due in 1 hour Owner alerted in Slack

Two ways to start

Start with a conversation.

Free · 30 minutes

Intro call

Tell me what's going on behind the scenes. I'll tell you straight whether I can fix it and what it would take.

Book a free intro call
$150 · 60 minutes

Strategy hour

Need advice on one specific thing? One call, your portal on screen, your questions, a straight answer.

Book a $150 strategy hour

In their words

People who stopped fighting their HubSpot.

“Jonathan ran a complete HubSpot audit and portal rebuild for us, and it was the most stress-free and professional engagement we could have asked for. … He understood what we actually wanted, not just what was easiest to build, and built for that.”
Ryan T.
Sales Development Manager, Hempfield Technology
“Having the right partner to help navigate the technical implementation made all the difference in turning raw data into actionable growth.”
John P.
Senior Director of Revenue Operations, TriState HVAC
“Working with Jonathan was a pleasure! Extremely knowledgeable and personable. … Collaborative planning, guidance and execution was flawless!”
Paul O.
Director of Operations, Ngenium AI
A split-rail fence at sunrise in the woods of Hershey, Pennsylvania
Jonathan Snavely, founder of The Lunse

Jonathan Snavely

Built in Hershey, PA

The small pin that keeps the wheel on.

I run The Lunse from an office in the woods behind our house in Hershey, PA, on the edge of Pennsylvania Dutch country.

Lünse is the old-world word for linchpin, from the Pennsylvania Dutch spoken in these hills for generations. It's the small pin that keeps a wagon wheel on its axle. Nobody notices it until it's missing, and then nothing moves. That's the job. Most HubSpot portals I'm called into are on their second or third try. I make the next one the one that works, and I stay to keep it running.

Read the full story →

The Lunse. Rhymes with runs.
Like your revenue engine should.

Stop chasing your team for deal updates.

Thirty minutes. Walk me through what's happening behind the scenes. You'll leave with a straight answer, even if the answer is that you don't need me.

Book a free intro call

Just one question? Book a $150 strategy hour