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About The Lunse

Hi, I'm Jonathan.

I fix revenue engines for companies running HubSpot. Evaluator, strategist and builder in one. No handoffs.

I've spent over two decades in sales, marketing and business development, and more than ten years inside HubSpot. I live in Hershey, PA with my family. Here's the longer version.

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Jonathan Snavely, founder of The Lunse
Jonathan Snavely

Before consulting

I've sat on your side of the table.

Industries I've worked in

  • Transportation
  • Logistics
  • Healthcare
  • Hospitality
  • Fitness
  • Youth and adult sports
  • Travel and tourism

Two decades in sales, marketing and business development, and the problem never changed: A leadership meeting, a forecast nobody fully trusted, and someone chasing the team for deal updates.

Many of those years were at a sports and hospitality company with 31 revenue-generating departments across multiple locations: Youth and adult sports leagues, a fitness center, a hotel, restaurants, a conference center and sponsorships. Each one sold something different, to someone different, and it was all segmented through one HubSpot portal.

So when I sit down with your leadership team, I'm not guessing what you need from HubSpot. I know which report gets read and which one gets ignored. I know which fields a rep will fill in and which ones they'll skip. And I know what it costs when the number in the meeting is wrong.

The road here

Eleven years in HubSpot, and counting.

Same person, same work.

  1. 2015

    Started on HubSpot

    The free tools, back in the Sidekick days. I've been in HubSpot ever since.

  2. 2015 to 2021

    Running the teams, and the portal

    I ran sales, marketing and business development teams, and HubSpot for all of them. I know what leadership actually needs from it, and what a team will and won't use.

  3. September 2021

    Out on my own

    I launched my own consultancy as Evansly Road Consulting.

  4. 2021 to today

    Inside 85 HubSpot portals

    Five years as an independent consultant. Many of those portals were on their second or third try.

  5. Today

    The Lunse

    A HubSpot Gold Solutions Partner. Same person, same work, and a name that says what the job is.

Why it's just me

Outside help usually turns into a game of telephone.

You tell the project manager. The project manager tells the implementer. The implementer tells the project manager, and the project manager tells you. Every hop adds a delay, every retelling loses something, and the project manager often isn't technical enough to know what's actually happening. I see it all the time.

I built my business so that can't happen. The person you talk to is the person who builds it. I start with the foundation your growth sits on (your data, your properties, your process), and every decision goes in a design doc that's yours to keep.

No handoffs. Ever.
You

We need demo requests routed to the right rep by territory.

Project manager

They want lead routing.

Implementer

Built round robin. Done.

Project manager

It's live. Should be good.

You

That's not what we asked for.

One person: Me

You tell me. I build it. Nothing gets lost in between.

In their words

What it's like to work with me.

“Jonathan saved me lots of time, energy, and errors customizing HubSpot to meet our needs.”
Amy B.
Founder, Shining Light Fitness
“Our organization needed help with an existing HubSpot instance and Jonathan was able to successfully take over the HubSpot Admin responsibilities and help us with all of our needs.”
Michael M.
Director of Revenue Operations, inquirED
“Rather than assume anything about how we'd built things, he made sure to ask for clarity with a simple "was this intentional?" and talked it through with us instead of guessing.”
Ryan T.
Sales Development Manager, Hempfield Technology
The Hershey Community Building in Hershey, Pennsylvania

What Milton Hershey stood for

Build it to last. Then keep tending it.

Milton Hershey didn't build a factory and walk away. He built the town around it and kept tending it for decades.

When he and Catherine couldn't have children of their own, they founded a school for children who needed one, and in 1918 he gave it his fortune. Today it's Milton Hershey School.

That's the standard I hold my work to: Build the foundation right, leave room to grow, and keep tending it.

My family

My wife, Miranda, teaches 10th grade English at Milton Hershey School. Our daughter, Hailey, works for Hershey Entertainment & Resorts, which is owned by the same trust that funds the school. Our son, Eljay, is a multi-sport high school athlete, so our family calendar is its own pipeline.

Built here. Built to last.
RHYMES WITH RUNS · RHYMES WITH RUNS · RHYMES WITH RUNS ·

The name

The small pin that keeps the wheel on.

LUNZ. It rhymes with runs.

Milton Hershey was born a few miles from here into a Pennsylvania Dutch family. Lünse is the old-world word for linchpin, from the language his ancestors brought to these hills. It's the small pin that keeps a wagon wheel on its axle. Nobody notices it until it's missing, and then nothing moves.

That's the job. Most HubSpot portals I'm called into are on their second or third try. I make the next one the one that works, and after launch I stay on to keep your revenue engine running, for as long as you want me there.

The Lunse. Rhymes with runs.
Like your revenue engine should.

What drives me

What people ask on our first call.

Yes, the background is real.
Jonathan's office: wood-paneled walls, a corner desk with two monitors, a couch and windows looking out on the woodsJonathan Snavely
The office from outside, a small prefab building among the trees
Delivered on a truck.

Wait, is that background real?

Ha. Everybody asks. It's real. That's my office. Local Amish builders made it as a prefab shed and dropped it in the woods behind our house, and I ran the power and internet out to it. We live in the woods, but in Hershey. Not off the grid somewhere in Maine.

So what keeps a one-person shop going?

Three things that haven't changed:

  • Provide. For my family first, and for every client who trusts me with their numbers.
  • Help. I like being the call people make when it's not working.
  • Finish. If I start the build, I finish the build.

And off the clock?

Cycling, camping and working in the woods. Then back to the wood walls you see on our calls.

Where to next

Two ways I can help.

Let's talk about your revenue engine.

Thirty minutes. Tell me what's happening behind the scenes. You'll leave with a straight answer, even if it's that you don't need me.

Book a free intro call

Just one question? Book a $150 strategy hour